We are honored that Miyawaki Baisen-an, a Kyoto folding fan specialty store founded in 1823, has adopted HAKU for their website.
■Key Focus Points During Site Development
As a Kyoto folding fan specialty store with over 200 years of history, we aimed to convey the weight of its heritage and tradition while creating a site that is easy for modern customers to navigate and purchase from.
Particular emphasis was placed on the “white space that highlights the beauty of the fans” and “luxurious visual expression” in the first view and product introduction pages, simply conveying the world of traditional craftsmanship.
■Reasons for Selecting the Theme
TCD “HAKU” captivated us with its sophisticated design and layouts that showcase photography beautifully, perfectly complementing our shop’s Japanese aesthetic.
Its simplicity and ease of updates made it the ideal foundation for long-term operation.
The homepage stylishly guides visitors to key content like our history, ceiling paintings, and collaboration products. Furthermore, incorporating vertical writing in certain sections creates a sense of Japanese elegance and a calm atmosphere.
>>Just set text and images. Top page design to enhance product value and brand power.
Additionally, the Product Page features visuals and composition that naturally draw site visitors in, highlighting the appeal of our carefully selected products.
>>Custom post type “Product Page”: Brand products and guide visitors to other sites
This site masterfully blends HAKU’s Japanese aesthetic with the sophisticated world of high-end fans. Its structure conveys information attractively to modern users without compromising traditional values, making it a valuable reference for website creation. We encourage you to take a look.
