This is the website for Japanese candles “YURAGI”. We use HAKU.
From harvesting materials to completion, Japanese candles are born through a process where the baton is passed from hand to hand. Lighting a Japanese candle allows you to experience the unique flickering of the flame, unlike any other candle. Rather than merely creating an object, it’s about inheriting this flicker. To connect traditional craftsmanship with nature conservation, we carefully considered photography and image creation to visually express human hands and the flicker itself.
We sought a page where the imagery could convey the essence, and determined HAKU was the optimal choice.
HAKU’s design, cherishing Japanese aesthetics, perfectly matches the serene worldview of Japanese candles. The homepage features high-quality images, visually conveying the texture of Japanese candles and the flickering of their flames. This visually-focused design, creating a strong impression on users, plays a major role in highlighting the brand’s appeal.
Additionally, the Product List Page implements a user-friendly navigation design. By providing internal links to each category, users can smoothly access their desired products. Intuitive navigation and information architecture reduce user stress, delivering a comfortable UX.
>>Custom Post Type “Product Page”: Branding Products and Guiding Users to Other Sites
If you are considering or planning product branding, we encourage you to review this as a reference.
