The website for Nishiyama-ya, a ramen shop located in Hanno City, Saitama Prefecture, utilizes the TCD theme TENJIKU. It masterfully embodies a premium worldview and branding that transcends the typical ramen shop, achieved through a sophisticated website.
1. Key Focus Points During Site Development
■ Premium Design Aesthetic
While many ramen shop sites feature casual designs, Nishiyama-ya prioritized a sophisticated look, paying close attention to the overall tone and layout.■ Extensive Food Photography
A dedicated food gallery was created to help customers easily visualize the dishes served. The site structure was consciously designed to visually trigger the desire to eat.■ Mobile-Friendly Design
Given the high volume of mobile traffic, we implemented full responsive design. The layout allows quick access to photos and menus, ensuring users can find information effortlessly.■ Intuitive Navigation
We organized essential shop information (menu, access, hours) simply, enabling users to find what they need without confusion.2. Reasons for Choosing the “TENJIKU” Theme
■ Enables a Premium Design
TENJIKU features a simple, sophisticated design. We chose this theme to avoid the casual impression often seen on ramen shop websites.■ Beautiful Display on Both Mobile and PC
A key point is its robust responsive design, ensuring beautiful display even on smartphones.■ High Customization Flexibility
We achieved a design matching the shop’s brand image by adjusting fonts, color schemes, layouts, and more.
The Concept Page stylishly expresses Nishiyama-ya’s dedication and worldview, leaving a deep impression on users. Such pages can be built using the fixed page template.
Additionally, the Gallery Page showcases a diverse menu featuring French cuisine and pizza, unexpected for a ramen shop. This appealing menu layout heightens anticipation even before visiting. Maximizing visual appeal, this gallery exemplifies the TENJIKU theme’s strengths.
>>The “Gallery” custom post type: Conveying content appeal without compromise
It succeeds not just in delivering information, but in carefully communicating brand value and the restaurant’s charm. For those considering creating a restaurant website aiming to express sophistication and a distinct worldview, this serves as a highly instructive case study.
