Kiyotoki Co., Ltd., based in Iwakuni City, Yamaguchi Prefecture, has adopted the TCD theme “Switch” for their official website.
This is a website for a nursing care facility.
We aimed to create a website that effectively conveys our message to both clients and job seekers.
The circular CTA displayed on the right side of the screen and the content below the header have been uniquely customized and utilized.
The homepage header features a video capturing daily scenes at the facility, creating a layout that instantly conveys its bright and warm atmosphere. The use of video impressively conveys more information naturally—such as the facility’s ambiance and staff smiles—than text or static images alone could achieve.
Furthermore, the blog content is rich and detailed, carefully chronicling information about caregiving, the thoughts of those on the front lines, and daily initiatives. This communication strategy fosters a sense of reassurance and empathy not only for service users but also for job seekers, effectively utilizing the platform as a channel for information dissemination.
We hope this serves as a useful reference case study for utilizing Switch.
