LIFESPAN World Co., Ltd. has adopted NOEL for their “Darwin Official Site”.
■Reasons for Theme Selection
Given the requirement for rapid production, we considered themes from the TCD series, known for their robust technical support.Specifically, while targeting beauty salons as the primary audience, we sought a design that would also be approachable and intuitive for general customers. The NOEL theme perfectly aligned with this concept, leading to its selection.
■Key Focus Points
We placed particular emphasis on image selection and placement, as these significantly influence the site’s overall impression.
To effectively convey the brand image, we carefully selected and used high-quality images with a consistent aesthetic.With future product expansion in mind, we paid particular attention to the mega menu structure. We designed the category classification and navigation to help visitors intuitively understand each product concept and quickly find their desired items. The structure also allows for flexibility to accommodate future product additions.
We aimed for an intuitive, easy-to-understand site structure so a wide range of users—from beauty salon professionals to general consumers—can navigate without confusion.
The parallax slider in the first view creates a sophisticated impression and dynamically showcases the brand’s worldview.
>>Header content featuring parallax sliders, configurable with images and videos
Furthermore, the homepage features the “Brand Story” presented in a beautiful layout, combining aesthetic appeal with readability. This layout can be easily replicated simply by inputting images and text.
>>Content builder functionality that consolidates key site content onto the homepage
Please take a look at this as an example of NOEL in action.
