Takamatsu Gakki in Takamatsu City, Kagawa Prefecture has adopted NOEL for their website. This site was created by Itsumo Design.
【Reasons for Choosing NOEL】
In October 2022, we received a request from the client to launch a renewal of their old site, created over 10 years ago, within the year. After reviewing the site structure, we selected your company’s “NOEL” from over 100 themes, including those from other companies.
The four key points emphasized during the selection process were:
① Ability to store the current vast content exceeding 200 pages
② Ability to accommodate two specialized categories: an instrument store and a music school
③ Design that conveys the shop’s image
④ Operational performance allowing completion within approximately one month due to the tight deadlineWhile “NOEL” is a theme designed with beauty industry websites in mind, after envisioning the renewal concept, we were confident it was a theme applicable to industries like Takamatsu Gakki.
【Our Commitment During Site Development】
Our client, Takamatsu Musical Instruments, is a long-established business with over 40 years of history. Yet, they possessed outstanding selling points that remain relatively unknown to the public—such as pianos meticulously selected by the owner, maintenance performed in their own workshop, and music lessons delivered through a unique methodology.
Through this site renewal, we were committed to ensuring these points reached a wider audience. We approached the production with the same dedication.・Pianos are high-priced items within retail, making branding essential. We therefore established a tone and manner emphasizing a high-class image.
・All primary images were shot and edited in-house to establish the shop’s originality.
・The music school page was the content the client was most passionate about for this renewal. We customized it with CSS to highlight the school’s unique features, creating a strongly distinctive design.
・The box content below the header image on the homepage is normally hidden but is used for banners promoting sales held several times a year.
This site effectively utilizes NOEL’s design and functionality, adapting it to suit an industry different from the demo site. The homepage features diverse content—from Takamatsu Gakki’s dedication and achievements to the joyful atmosphere of their music lessons—appealing to visitors.
>>Content Builder Function: Consolidating Key Site Content on the Homepage
Additionally, buttons like “Book a Free Trial Lesson” and “Piano Purchase Consultation” can be placed in the header and footer, ensuring conversion pathways while maintaining a natural design.
>>Footer area allowing placement of banners with customizable links and conversion-promoting buttons
We invite you to view this as an example of a site utilizing NOEL.
