Yoshinari Farm, dedicated to meticulous rice cultivation in Fukushima Prefecture’s Ten’ei Village, has adopted TCD’s WordPress theme HAKU for their website.
Having overcome the Great East Japan Earthquake, this client has pursued rice branding, quality enhancement, and safety assurance under the policy of “Japan’s safest and most delicious rice.” Embracing their vision, we utilized the “HAKU” theme to express this ethos online.
We avoided extensive customization of page templates, instead leveraging the theme’s inherent sophistication and simplicity. Consequently, we focused on conveying the client’s worldview through careful typography, copywriting, and image selection.
This project also embodies the client’s desire to use this website as a catalyst to promote communication through personal farmer websites, which have not been mainstream until now.
Amidst recent social discussions about rising rice prices, the importance of branding and information dissemination has grown significantly to deliver high-quality agricultural products at their true value. In this context, websites are highly effective tools for accurately conveying a company’s dedication and appeal.
HAKU is a design theme that visually communicates a brand’s worldview through refined visuals and flexible layout structures. Its custom post type “Product Page” features a simple yet premium layout, effectively conveying product appeal and stories to visitors.
>>The “Product Page” custom post type: Branding products and guiding visitors to other sites
On the Yoshinari Farm website, the meticulously crafted content seamlessly integrates with HAKU’s design aesthetic, resulting in a presentation that effectively communicates the value of their high-quality agricultural brand. We encourage you to take a look for reference.
