Kind of business: Acupuncture and moxibustion
Since acupuncture and moxibustion is a treatment that touches the body, it is important to eliminate the anxiety and worry of the site visitor in order to get them to come to the clinic. We have tried to convey the atmosphere of the clinic by posting many photos of the acupuncturist’s facial expressions that directly convey their personality.
In addition, since the acupuncture is performed by directly inserting needles into the muscles to relieve pain, we have included explanations of where the needles are inserted and why they are inserted there for each symptom.
In addition, for those who are new to acupuncture and moxibustion, we have enriched the “Frequently Asked Questions” section, with the intention of relieving the anxiety of visitors as much as possible.
Removing the user’s sense of anxiety from the site is especially important for medical websites, isn’t it? The site provides detailed information about the personality of the person, which is difficult to convey online, and I think this helps to remove the sense of anxiety.