The website for “sugimotto,” which offers a wide range of creative services, utilizes QUALIA.
When creating the
sugimotto site, we focused on the following points:
1. Balancing simplicity and usability
As a freelancer offering diverse creative services, my site serves as both a “showcase for my work” and an “entry point for dialogue with clients.” Therefore, we aimed for a simple design that avoids excessive decoration, letting the content take center stage.2. Visualizing the concept of a “close production partner”
We focused on expressing the concept of being “a close creative partner who gives shape to your ‘problems'” through the design itself. We consciously created an approachable atmosphere by eliminating formality through choices like warm fonts, layouts with appropriate white space, and friendly tone & manner in the copy. Specifically on the homepage, we structured it to resonate with potential clients’ concerns by featuring examples like “For instance, we’ve had inquiries like these.”Reasons for Choosing TCD’s “QUALIA” Theme
Although the “QUALIA” theme was designed for yoga studios, we were drawn to its sophisticated design and effective use of white space. Its atmosphere, balancing softness with professionalism, perfectly aligned with our concept of being “a close production partner who gives shape to your ‘problems’.” Its excellent typography design and mobile optimization enabled us to create a site that is easy to read and use on any device. Furthermore, its high degree of customizability, allowing me to get closer to my ideal design, was a significant advantage for me as a freelancer.
The structure and design maximize the features of “QUALIA” while prioritizing the user perspective. For example, utilizing the custom post type “Program” as a Services page clearly organizes the service offerings, enabling visitors to quickly access the information they need.
>>Custom Post “Program” Options｜Introducing Your Main Services
Furthermore, the Case Study Page builds client trust by showcasing concrete results. Beyond merely presenting designs, its structure evokes the workflow and deliverables, providing reassurance to first-time visitors. Furthermore, the side button, always visible on the right side of the screen, effectively serves as a pathway to the “Contact Us” page, naturally encouraging action through its design.
>>Side Button | Allows important links to be displayed permanently
We hope you will take a look at this site and find it useful as a reference for utilizing “QUALIA”.
