The Tsukuba Ume website utilizes the HAKU theme.
This site was created with the desire to convey not only through words, but also through photographs and videos, the rich nature and culture of Mount Tsukuba and its surrounding areas, along with the charm of the plums cultivated here.
The theme “HAKU” we used features vertical text and a simple, refined layout, beautifully expressing Japanese aesthetics. This theme was ideal for conveying the Tsukuba Ume brand image, bringing a sense of calm and elegance to the entire site. Additionally, its product page functionality is excellent, allowing us to present the desired information clearly within an elegant design.
Moving forward, we plan to further enrich the content in line with events and new product additions, aiming to grow this site into an even more compelling destination.
We sincerely hope this site sparks interest in Mount Tsukuba and the plums cultivated here, encouraging visitors to come experience them firsthand.
The homepage greets users with header content combining video and images. By visually expressing the majestic nature surrounding Mount Tsukuba and the region’s unique atmosphere, it creates the brand image and worldview.
>>Header content that captivates users with elegant animations
Additionally, the Product Page features a stylish design that highlights the appeal of each item. The refined visuals are effective from a branding perspective, conveying a premium impression to users.
>>The “Product Page” custom post type: Branding products and guiding users to other sites
We invite you to explore this as an example of HAKU in action.
