RE Tech Co., Ltd. utilizes ISSUE for their website.
They are a company engaged in SES business and engineer dispatch services.
Their core concept is to project an image that is “design-oriented and advanced, yet not suspicious,” while also “incorporating pop elements” – a seemingly complex vision.The process of finalizing the design while maintaining the brand image and utilizing the theme of stylishness was a continuous struggle. We went through many trials and errors to achieve harmony, even in creating the main visuals and logo.
As a UI/UX designer and marketing director, I also handle front-end coding. From a designer’s perspective, I often find that “pursuing simplicity, style, and a digital feel can easily lead to clunkiness.” Selecting images and creating original illustrations proved particularly difficult, consuming significant time.
A key point of focus this time was applying noise processing to image filtering using CSS. Furthermore, on subpages, rather than simply placing images, we enhanced visual distinctiveness by adding glitch noise animations.
Through these efforts, we believe we successfully balanced the theme’s stylishness with a digital aesthetic, adding a distinct impression to both original images and commercially licensed/AI-generated content.
Beyond design, we also focused intensely on SEO. By implementing internal strategies like utilizing custom post types, setting ALT text, and structuring tags hierarchically, we achieved rapid indexing by Google (despite concerns about penalties from load animations, indexing occurred without issues). We believe this resulted in an outcome that satisfied our client.
Carefully selected images and videos create the site’s overall worldview, resulting in an appealing site. Scroll-triggered content is also effectively utilized, enhancing the visual enjoyment.
>>Full-screen appeal mid-page. Features impactful scroll-triggered content
Furthermore, the fixed page template “Tab Page” was utilized to create the Company Overview Page. The tab switching functionality enables smooth, stress-free browsing.
>>The “Tab Page” Template: Integrates Parent-Child Fixed Pages
We encourage you to review this as a reference for website development with ISSUE.
