B&P Co., Ltd. utilizes Muum for their operated site “Inkit Blog”.
Our company operates the e-commerce site “Inkit” for sales promotion and event-related printed materials and display fixtures. To strengthen sales promotion and information dissemination, we launched a blog using the WordPress theme “Muum”.
We chose it for its simple, stylish design that suits any industry, its user-friendly layout for visitors, and its SEO-friendly structure. Our various SEO efforts have paid off, steadily increasing search traffic.
While operating an e-commerce site blog was a first for our company, the theme’s simplicity and high flexibility allowed for smooth implementation without major customization. The configuration was also less complex than anticipated, and we’re very grateful that our internal team can manage everything independently.
Article content is structured with customer convenience in mind, based on frequently asked questions and themes related to products/services we want to promote. We often receive comments such as “I saw your blog article and wanted to inquire about it,” which shows us that communication through the blog is effective.
Articles in various categories, such as “Product Descriptions” and “Case Studies,” are distributed. On the top page, articles can be sorted by tabs such as “Recommended,” “Most Read,” and “Recent Articles,” allowing specific articles to be highlighted.
In addition, the blog can be displayed in a carousel in the footer, allowing you to effectively promote articles.
>>Footer area where you can promote content from different angles
If you are considering using a blog for sales promotion and information dissemination, please take a look for reference.
