This is the website for Pro Clinic in Ginza, Chuo-ku, Tokyo. They utilize SERUM.
Production Commitments
・Compliance with Medical Advertising Guidelines: We avoid exaggerated claims, clearly label case photos with notes and conditions, and explicitly state the supervising physician’s real name, qualifications, and background to enhance E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
・Enhanced Booking Path: Fixed CTAs (header, footer, sticky scroll) for LINE/WEB booking placed on every page, enabling booking completion in just 2 taps.
・Mobile-First Design: Optimized typography, line spacing, and tap areas starting from iPhone display. Core Web Vitals (LCP/FID/CLS) improvements implemented: Lazy loading, WebP/AVIF image conversion, and preloading introduced.
・Brand Expression: Unified “cleanliness × premium quality” aesthetic using black × gold as the base, featuring clinic photos and treatment scenes. Key visuals promote “The Beauty of Challenge”.
・Structured Data & SEO: Implemented JSON-LD for MedicalClinic/LocalBusiness, structured data for operating hours, location, and pricing pages. Enhanced navigation with internal linking and breadcrumbs; continuously updated with custom posts for case studies, medical columns, and announcements.
・Accessibility/Security: Ensured color contrast, alt text, and keyboard operability. Secured site with HTTPS/HSTS, reCAPTCHA, and WAF.
・Measurement Infrastructure: Visualized conversions like LINE taps, phone calls, and form submissions using GA4/GTM to accelerate improvement cycles.Reasons for Selecting the SERUM Theme
・Affinity for medical/clinic information architecture: Standard components include case galleries, pricing tables, FAQs, staff profiles, and blogs, enabling high-quality implementation within tight deadlines.
・Fast rendering and latest editor support: Optimized for Gutenberg (block editor) with lightweight code, offering a good balance between display speed and maintainability.
・Design extensibility: Easy customization based on child themes allows flexible page layouts while preserving the Pro Clinic black-and-gold brand identity.
・Ease of operation: Supports both no-code updates and necessary code adjustments, enabling safe operation by in-house teams.
・Support/Stability: As a domestic theme with comprehensive documentation, it offers peace of mind regarding compatibility during updates and bug fixes.
・Through this design philosophy, we aim to create a homepage that balances “ease of booking” with “trustworthiness as a medical institution,” seamlessly connecting search traffic to actual visits in a simple and sincere manner.
The top page features unique content like “Case Photos” and “Why Choose Us,” providing essential information for potential patients. You can also build the homepage using pre-built content included with the theme.
>>A homepage with a beautiful layout guiding users to subpages
Additionally, the Treatment Services Page utilizes the custom post type “Treatment Guide” to systematically organize treatment menus. Its structure incorporates thoughtful category classification and navigation design, enabling users to intuitively find their desired treatments.
>>The “Treatment Guide” custom post type for organizing diverse content
We invite you to explore this as a SERUM implementation example.
