{"id":10848,"date":"2025-12-31T07:41:50","date_gmt":"2025-12-30T22:41:50","guid":{"rendered":"https:\/\/en.tcdmuseum.com\/?p=10848"},"modified":"2025-12-31T07:41:50","modified_gmt":"2025-12-30T22:41:50","slug":"pro-clinic","status":"publish","type":"post","link":"https:\/\/en.tcdmuseum.com\/?p=10848","title":{"rendered":"Pro Clinic"},"content":{"rendered":"

This is the website for Pro Clinic in Ginza, Chuo-ku, Tokyo. They utilize SERUM<\/a>.<\/p>\n

Production Commitments
\n\u30fbCompliance with Medical Advertising Guidelines: We avoid exaggerated claims, clearly label case photos with notes and conditions, and explicitly state the supervising physician’s real name, qualifications, and background to enhance E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
\n\u30fbEnhanced Booking Path: Fixed CTAs (header, footer, sticky scroll) for LINE\/WEB booking placed on every page, enabling booking completion in just 2 taps.
\n\u30fbMobile-First Design: Optimized typography, line spacing, and tap areas starting from iPhone display. Core Web Vitals (LCP\/FID\/CLS) improvements implemented: Lazy loading, WebP\/AVIF image conversion, and preloading introduced.
\n\u30fbBrand Expression: Unified “cleanliness \u00d7 premium quality” aesthetic using black \u00d7 gold as the base, featuring clinic photos and treatment scenes. Key visuals promote “The Beauty of Challenge”.
\n\u30fbStructured Data & SEO: Implemented JSON-LD for MedicalClinic\/LocalBusiness, structured data for operating hours, location, and pricing pages. Enhanced navigation with internal linking and breadcrumbs; continuously updated with custom posts for case studies, medical columns, and announcements.
\n\u30fbAccessibility\/Security: Ensured color contrast, alt text, and keyboard operability. Secured site with HTTPS\/HSTS, reCAPTCHA, and WAF.
\n\u30fbMeasurement Infrastructure: Visualized conversions like LINE taps, phone calls, and form submissions using GA4\/GTM to accelerate improvement cycles.<\/p>\n

Reasons for Selecting the SERUM Theme
\n\u30fbAffinity for medical\/clinic information architecture: Standard components include case galleries, pricing tables, FAQs, staff profiles, and blogs, enabling high-quality implementation within tight deadlines.
\n\u30fbFast rendering and latest editor support: Optimized for Gutenberg (block editor) with lightweight code, offering a good balance between display speed and maintainability.
\n\u30fbDesign extensibility: Easy customization based on child themes allows flexible page layouts while preserving the Pro Clinic black-and-gold brand identity.
\n\u30fbEase of operation: Supports both no-code updates and necessary code adjustments, enabling safe operation by in-house teams.
\n\u30fbSupport\/Stability: As a domestic theme with comprehensive documentation, it offers peace of mind regarding compatibility during updates and bug fixes.
\n\u30fbThrough this design philosophy, we aim to create a homepage that balances “ease of booking” with “trustworthiness as a medical institution,” seamlessly connecting search traffic to actual visits in a simple and sincere manner.<\/p><\/blockquote>\n

The top page features unique content like “Case Photos” and “Why Choose Us,” providing essential information for potential patients. You can also build the homepage using pre-built content included with the theme.<\/p>\n

>>A homepage with a beautiful layout guiding users to subpages<\/a><\/p>\n

Additionally, the Treatment Services Page<\/a> utilizes the custom post type “Treatment Guide” to systematically organize treatment menus. Its structure incorporates thoughtful category classification and navigation design, enabling users to intuitively find their desired treatments.<\/p>\n

>>The “Treatment Guide” custom post type for organizing diverse content<\/a><\/p>\n

We invite you to explore this as a SERUM implementation example.<\/p>\n","protected":false},"excerpt":{"rendered":"This is the website for Pro Clinic in Ginza, Chuo-ku, Tokyo. They utilize SERUM. Production Commitments \u30fbCompliance with Medical Advertising Guidelines: We avoid exaggerated claims, clearly label case photos with notes and conditions, and explicitly state the supervising physician’s real name, qualifications, and background to enhance E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). \u30fbEnhanced Booking Path: Fixed […]","protected":false},"author":1,"featured_media":10850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[],"class_list":["post-10848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serum"],"_links":{"self":[{"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=\/wp\/v2\/posts\/10848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10848"}],"version-history":[{"count":1,"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=\/wp\/v2\/posts\/10848\/revisions"}],"predecessor-version":[{"id":10851,"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=\/wp\/v2\/posts\/10848\/revisions\/10851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=\/wp\/v2\/media\/10850"}],"wp:attachment":[{"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.tcdmuseum.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}