Name: Shop Road
Kind of business: EC
The product description sites created on the same theme for each sector will lead to the main payment site.
There are currently two product description sites and two others in preparation.
The site deals in local specialty products and local foods. If the number of products increases in the future, the site will be able to reach out to a niche that cannot be covered by a major e-commerce site. The blog on the site appeals to the background of product production, so it should influence the sales force.
I think that the lead line of “product details from blog posts → the product purchase in sales pages” can be referred to the EC site of a wide range of genres.