Kind of business: Fashion Media Site
I love the simple design that brings out the photos, and I think it goes well with the fashion blog I run.
As you mentioned in your comment, the top page slider of RUMBLE can be used to display the eye-catchers on a large screen, so the theme is a good match for the content that you want to show off your photos. I’m personally a sucker for American Casual, so I was drawn to articles on aging, denim glue removal, etc. It takes a lot of effort to actually try it out by yourself, so I’m sure there are a lot of users who want to be reassured by easily checking what the procedure is and what kind of results they get.
By creating content that users are likely to want, the value of the site as a whole can be improved. If you are a fan of American Casual, you should take a look.