Collabotown Inc. has adopted the GENESIS theme for their corporate website.
For the Korabotown site, we focused on three key points:
First, an information architecture designed so even those new to our “Value Co-Creation Marketing” service won’t get lost.
We structured it with a glossary, pillar pages, case studies, and a blog, organizing content to guide users step-by-step from “What is co-creation?” to “How to start within our company” and “How to proceed concretely.”
Second, practical usability.
Rather than a mere showcase of nice ideas, we provide materials like self-check sheets, implementation guides, and training content—resources you can use directly within your company, not just browse.
Third, an approachable atmosphere and clear pathways for SME owners and managers.
We minimized complex jargon and featured many real co-creation photos and stories, consciously aiming for a tone that conveys, “This company seems like they’d work with us to figure things out.”
On top of that, we carefully place clear pathways on each page that naturally lead to the next step, like “Free Online Consultation” or “Download Materials.”
Overall, we’re focused on creating a site that conveys the image of a partner who will advance co-creation together, rather than just a visually appealing site.
…That’s the ideal, and we’re still on the journey. Since this is our first time using WordPress, we’re operating it while making gradual improvements.
Even someone lacking design sense like me can move toward our goals by leveraging TCD’s themes, which is why I chose GENESIS.
This site maximizes GENESIS’s rich content creation features to deliver visual impact. The header content in the first view is especially crucial, as it significantly shapes the immediate impression upon visiting the site and allows for intuitive communication of the brand image.
GENESIS offers three design variations for header content. Combining catchphrases with visuals enables a highly compelling first view.
>>3 Types of Stylish Header Sliders
Furthermore, utilizing the custom post type “Services” allows the Services Offered page to be displayed in an organized structure, effectively showcasing business activities and strengths.
>>The “Services” Custom Post Type: Stylishly Showcase Your Business and Achievements
We invite you to explore this as one example of how GENESIS can be utilized.
